Small business represents 85% of the market place. And it’s vulnerable to the economic uncertainty ahead.
Now, more than ever, small businesses need help to secure their sales and grow their business.
While governments on both sides of the border are doing their best to stimulate the economy, none have really put forward a plan of action for small business that goes beyond token tax cuts.
Well, a5MEDIA has other ideas. And we’d like to share them with you.
Introducing a5MEDIA’s Stimulus Plan. A balanced, demand based strategy to help businesses attract clients, minimize government intervention, and help usher in a renaissance of entrepreneurship.
As any good entrepreneur will tell you, 90% of sales is convincing people to spend money. And this is done through developing a strong brand and a strong marketing campaign. For small businesses, this is now VITAL to do, but with a shrinking economy, most are unable to afford it.
a5MEDIA is proposing that governments offer a series of tax credits for the next 12 months for all businesses who invest in developing a stronger brand, understanding their market better, and marketing and attracting new clients and customers.
Doing so will not only result in a more robust small business segment in the long run, but will help some businesses grow at a faster rate that they wouldn’t have before.
The Details of the Plan:
a5MEDIA recommends that governments on all levels join forces to help businesses invest in themselves.
Tax credits for the following: (For every one dollar spent on the following, the government will count it towards your next tax year.)
1. Market Research – 100% tax credit: any exercise that helps businesses understand their clients and market better will result in stronger businesses with better products and services. Encouraging businesses to do this will help them create a strong and focused plan of action and will help reduce the chance of costly mistakes that lead to failure.
2. Branding – 100% tax credit: businesses need to be able to stand out to survive. Having a unique brand and a unique offering is central to this. Investing in a branding exercise results in stronger companies, more disciplined management, and happier customers.
3. New Website -100% tax credit: too many businesses don’t have a website. Having one is CRUCIAL to our national competitiveness on the net, and is desperately needed to help businesses to attract new clients. Empowering businesses to get a new website will do more to jump start an economy that any tax cut that government can come up with.
4. Upgrade of an Existing Website- 50% tax credit: many businesses have a website but need to upgrade it to feature new products and services, or integrate new technologies. A tax credit will allow these businesses to post more relevant information, feature new events, and attract new clients.
5. Ecommerce – 100% tax credit: a disturbing number of businesses don’t have an ecommerce system set up. This is preventing entire revenue streams from entering their business, hampering growth, and preventing government from collecting tax revenue from a major source of spending. Making it easier for companies to do online business is a win-win for government and business.
6. Advertising – 100% tax credit: perhaps the easiest way to attract customers is through advertising. Offering a tax credit on advertising is not just good for small business, but good for the entire system as well. Newspapers, radio stations, networks are all being hammered because of a drop in advertising revenue. By encouraging businesses to advertise by way of a tax credit, we will not just be helping small business, but also the media networks from collapsing.
7. Direct Mail – 90% price cut, 100% tax credit. One of the main reasons why so many businesses can’t take advantage of the most successful marketing tool available is cost. By asking the post office to slash direct mail prices by 90%, more businesses will be able to reach out to more customers. As an added bonus: most non profits live and die based on their direct mail campaigns. By making it more affordable for them during this economic downturn, we are increasing the chances of them attracting new and desperately needed donors.
The benefits from such a stimulus plan would be significant:
1. We will be empowering small business owners to grow their own businesses
2. We will be creating a stronger small business sector
3. Will be encouraging grass roots, local purchases and trade
4. We will be investing in 85% of our market place and ensuring the economic diversity of the nation
5. We will be protecting the jobs of a far greater amount of people than the auto industry
6. Tax credits can be phased out after 12 months, so there are no long term costs for tax payers to absorb
a5MEDIA knows how important it is for businesses to be proactive in their own survival. This plan will not only protect tax payers, but will lay down the foundation for future business growth, and help create a stronger small business economy for years to come.
Yusuf Gad
President, a5MEDIA inc.
http://www.a5media.ca
Now, more than ever, small businesses need help to secure their sales and grow their business.
While governments on both sides of the border are doing their best to stimulate the economy, none have really put forward a plan of action for small business that goes beyond token tax cuts.
Well, a5MEDIA has other ideas. And we’d like to share them with you.
Introducing a5MEDIA’s Stimulus Plan. A balanced, demand based strategy to help businesses attract clients, minimize government intervention, and help usher in a renaissance of entrepreneurship.
As any good entrepreneur will tell you, 90% of sales is convincing people to spend money. And this is done through developing a strong brand and a strong marketing campaign. For small businesses, this is now VITAL to do, but with a shrinking economy, most are unable to afford it.
a5MEDIA is proposing that governments offer a series of tax credits for the next 12 months for all businesses who invest in developing a stronger brand, understanding their market better, and marketing and attracting new clients and customers.
Doing so will not only result in a more robust small business segment in the long run, but will help some businesses grow at a faster rate that they wouldn’t have before.
The Details of the Plan:
a5MEDIA recommends that governments on all levels join forces to help businesses invest in themselves.
Tax credits for the following: (For every one dollar spent on the following, the government will count it towards your next tax year.)
1. Market Research – 100% tax credit: any exercise that helps businesses understand their clients and market better will result in stronger businesses with better products and services. Encouraging businesses to do this will help them create a strong and focused plan of action and will help reduce the chance of costly mistakes that lead to failure.
2. Branding – 100% tax credit: businesses need to be able to stand out to survive. Having a unique brand and a unique offering is central to this. Investing in a branding exercise results in stronger companies, more disciplined management, and happier customers.
3. New Website -100% tax credit: too many businesses don’t have a website. Having one is CRUCIAL to our national competitiveness on the net, and is desperately needed to help businesses to attract new clients. Empowering businesses to get a new website will do more to jump start an economy that any tax cut that government can come up with.
4. Upgrade of an Existing Website- 50% tax credit: many businesses have a website but need to upgrade it to feature new products and services, or integrate new technologies. A tax credit will allow these businesses to post more relevant information, feature new events, and attract new clients.
5. Ecommerce – 100% tax credit: a disturbing number of businesses don’t have an ecommerce system set up. This is preventing entire revenue streams from entering their business, hampering growth, and preventing government from collecting tax revenue from a major source of spending. Making it easier for companies to do online business is a win-win for government and business.
6. Advertising – 100% tax credit: perhaps the easiest way to attract customers is through advertising. Offering a tax credit on advertising is not just good for small business, but good for the entire system as well. Newspapers, radio stations, networks are all being hammered because of a drop in advertising revenue. By encouraging businesses to advertise by way of a tax credit, we will not just be helping small business, but also the media networks from collapsing.
7. Direct Mail – 90% price cut, 100% tax credit. One of the main reasons why so many businesses can’t take advantage of the most successful marketing tool available is cost. By asking the post office to slash direct mail prices by 90%, more businesses will be able to reach out to more customers. As an added bonus: most non profits live and die based on their direct mail campaigns. By making it more affordable for them during this economic downturn, we are increasing the chances of them attracting new and desperately needed donors.
The benefits from such a stimulus plan would be significant:
1. We will be empowering small business owners to grow their own businesses
2. We will be creating a stronger small business sector
3. Will be encouraging grass roots, local purchases and trade
4. We will be investing in 85% of our market place and ensuring the economic diversity of the nation
5. We will be protecting the jobs of a far greater amount of people than the auto industry
6. Tax credits can be phased out after 12 months, so there are no long term costs for tax payers to absorb
a5MEDIA knows how important it is for businesses to be proactive in their own survival. This plan will not only protect tax payers, but will lay down the foundation for future business growth, and help create a stronger small business economy for years to come.
Yusuf Gad
President, a5MEDIA inc.
http://www.a5media.ca
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