Winter is usually the season where we all slow down. Bears sleep through the cold, bees hide out in their hives, Canadians gather in large stadiums to watch men chase pucks with sticks, and businesses tend to put things off till after the New Year.
Don’t do it.
Many businesses traditionally follow the following cycle: slow during winter, busy during spring, slow during summer, busy during fall. Sure there are exceptions to this, but you’ll be surprised how accurate this cycle is.
As a result, businesses put off starting a marketing initiative during the holiday season, preferring to deal with it in the New Year. Bad move.
Winter and the holiday season is actually the best time to begin new marketing projects.
The slowest period for any marketing initiative is usually the first couple of months. This is when your marketing partner is coming up with design mock ups, first drafts of copywriting, or branding ideas for your consideration.
Doing these things over the holiday season and early winter is the best way to ensure that you’ll have your marketing program ready to go for the spring time business rush.
If you wait until the New Year to start doing these, odds are you won’t have things ready to go when the snow melts and your customers come out of their caves looking to make major purchases.
Don’t hibernate this winter. Start working on your marketing, and you’ll be ahead of your competition come spring.
Yusuf Gad
President, a5MEDIA inc
http://www.a5media.ca
No comments:
Post a Comment