Facebook is one of the most important marketing weapons in a small business arsenal. It’s free, it’s easy to use, and it’s a great way to get your message out there. AND it does work! I can say that in the last month we at a5MEDIA have picked up three new clients because they found us on Facebook. If you want to see results with Facebook and get the biggest bang from your online marketing, here are 7 key DOs for you to follow:
DO have a Facebook group page AND a Facebook fan page. Having both allows you to do two things. A) It lets you have twice as much correspondence for people. B) It gives you twice as many chances to invite people to get to know your brand.
DO link to your website, contact info and blogs. A Facebook page is just a teaser about your company. It won’t have all your company information. You need to give an avenue for people to discover your brand and services on their own terms, and find the information that is important to them.
DO upload photos . People are visual. They want to ‘see’ the story before read it. So show off your products, services, clients, and team on Facebook by uploading their pictures. Use the picture description to tell the world a little story behind each photo, and watch your members’ interest rise!
DO invite EVERYONE you know. The more people you invite the faster your brand awareness grows. In face it starts to grow EXPONENTIALLY, because each person that joins your group or page will set off a News Feed that will allow others to see that they have joined. People who have never met you will learn about your company!
DO keep your pages up to date. There is no point in creating Facebook groups or pages if you aren’t going to use them as one of your ongoing marketing touch points. You need to keep posting relevant information on a continuous basis. News, product launches, success stories, tips, tricks - all of these need to be fed into your Facebook scene!
DO send out messages regularly. Facebook is perhaps the EASIEST e-marketing tool invented. Your pages allow you to easily send messages out to everyone. What a great way to let people know about your next sale, your new open house, or your grand opening. Keep in touch with your fans, and you will always be in their minds when they are making a purchasing decision.
DO respond to messages on your pages. If all goes well, your Facebook pages will be seen more as a community and less as a billboard. People will start talking about your business, asking you questions, and giving you testimonials. You need to be vigilant and answer each and every one of these, so that you maintain close contact with potential buyers. Become friends with them and you will have a customer for life!
7 simple DOs, when done right- and consistently -will help you get new clients and grow your brand awareness. And, hopefully, stop you from having any marketing D’OHs!
Yusuf Gad
President, a5MEDIA
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