The Power of Now

Today, I want to write to you about an important moment in time in a businesses' life.

As an entrepreneur, I know how distracted we can get with the daily ins and outs of business. We are constantly focused on our next deadline that we forget about now. Right now. This moment.

Books have been written on the subject of now (including the great Power of Now, from where I stole the title of this blog from). Songs have been sung about now (Any Van Halen fans out there?)

But I'd like to approach now in a slightly different angle.

I've watched many businesses differ to the future, what they have to deal with now. There is always some excuse, some reason to push something to a later date.

Right now, many businesses suffer from major weaknesses.

They hire a company like a5MEDIA and they ask us to help them, but when they hear our recommendations we are told, 'we don't have time to deal with that now. We'll deal with it later'.

They are often surprised at our response:

There is no later in marketing. There is no future. There is only ever now.

Now is said to be one of the most powerful words in marketing. You see it all the time:

Call now.

Buy now.

Sign up now.

Now on sale.

Now available.

Now for the first time.

But now is not just a buzz word. It's how you survive in business.

Right now your competition isn't waiting for you to get started, isn't waiting for you to get funding, and isn't waiting for you to make it a priority.

Right now, the market place isn't holding back until you return from vacation, or waiting for the price of gas to drop to lower costs.

Right now, the frustration of your clients is reaching the tipping point, and they are already on Google looking at other options.

Right now, that million dollar idea of yours is worth half of what it was yesterday, because someone else just thought of it.

Now is not just a measurement of time. It's a plan of attack.

Now is the time to start thinking about a new website, or dealing with your internal HR issues.

Now is the time to start researching that online billing system.

Now is the moment to begin planning to upgrade your product line to meet the needs of your clients.

Now is the moment to imagine your advertising campaign.

Now. Not tomorrow. Not next week.

Don't get me wrong. I'm not saying you can revolutionize a company in a moment. But you can always ask yourself: "what can I do right now to be better?" Now is always a great time to take a first step.

Do a little brainstorming on an idea, ask for advice from a mentor, drop in on your competition and take a look around. Simple things that can be done now, at any moment of now, to make your next now even better.

Now is the time to start thinking differently. Now is the time to start becoming better. Now is the beginning of something great.

Now… what can we do for you?

Yusuf Gad

President, a5MEDIA inc

http://www.a5media.ca

**Don't forget to ask about our FREE marketing consultation services!**